Abigail Bergman
is a PhD candidate in Marketing at the Stanford Graduate School of Business originally from Southern California. Her research examines how people share and interpret goal pursuit journeys, exploring when stories of smooth versus struggle-filled progress inspire others. She holds a master’s degree in Social Science Research from the University of Chicago and a bachelor’s degree in Neuroscience from Smith College. When she’s not working on research, Abby can usually be found swimming or crocheting.